* Based on "Board Widget" example here: http://business.pinterest.com/widget-builder/#code
* Example URL: https://pinterest.com/pin/129056345550241149/
* Second Example URL: https://uk.pinterest.com/annsawesomepins/travel/
* @package automattic/jetpack
if ( ! defined( 'ABSPATH' ) ) {
wp_embed_register_handler(
'pinterest_embed_handler'
* Callback to modify output of embedded Pinterest posts.
* @param array $matches Regex partial matches against the URL passed.
* @param array $attr Attributes received in embed response.
* @param array $url Requested URL to be embedded.
function pinterest_embed_handler( $matches, $attr, $url ) {
// Pinterest's JS handles making the embed.
$script_src = '//assets.pinterest.com/js/pinit.js';
wp_enqueue_script( 'pinterest-embed', $script_src, array(), JETPACK__VERSION, true );
$path = wp_parse_url( $url, PHP_URL_PATH );
if ( str_starts_with( $path, '/pin/' ) ) {
$embed_type = 'embedPin';
} elseif ( preg_match( '#^/([^/]+)/?$#', $path ) ) {
$embed_type = 'embedUser';
} elseif ( preg_match( '#^/([^/]+)/([^/]+)/?$#', $path ) ) {
$embed_type = 'embedBoard';
if ( current_user_can( 'edit_posts' ) ) {
return __( 'Sorry, that Pinterest URL was not recognized.', 'jetpack' );
$return = sprintf( '<a data-pin-do="%s" href="%s"></a>', esc_attr( $embed_type ), esc_url( $url ) );
// If we're generating an embed view for the WordPress Admin via ajax.
if ( doing_action( 'wp_ajax_parse-embed' ) ) {
'<script src="%s"></script>', // phpcs:ignore WordPress.WP.EnqueuedResources.NonEnqueuedScript